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Field notes · 5 min read

When the business cannot wait for the permanent hire

An open marketing seat is not only a hiring problem. It can quickly become a decision, momentum, and team-confidence problem.

Executive searches take time. The calendar does not care. Launches, planning cycles, agency decisions, and people issues keep moving while the seat is open.

By the time leaders ask whether interim help is warranted, the gap is usually visible: decisions are backing up, the team is improvising, and someone is covering the role on top of another job.

Five signs the gap has become a business issue

I look at the cost of waiting. If the open seat is slowing decisions, weakening the brief, or exhausting the people around it, the business is already paying for the gap.

  • Important decisions are repeatedly deferred because no one has clear authority.
  • The agency ecosystem is active, but lacks a decisive client leader.
  • A launch, transformation, or annual planning cycle is moving without senior ownership.
  • The team is spending more energy navigating uncertainty than moving priorities forward.
  • The permanent search will take months and the handoff risk is growing every week.

Interim is different from advisory

When I take an interim role, I step into the operating rhythm of the business. I own decisions, lead the team and partners, and stay accountable for the work that has to move.

My first move is to understand what the business needs now, protect what is working, and focus energy on the few priorities that cannot drift. A leadership gap is not permission to reorganize everything.

What the first 30 days should create

The first month should produce clarity, not theater. Leaders should have a shared view of priorities. The team should know what is changing, what is not, and who decides. Agencies should have a clear brief and escalation path.

A strong interim agenda usually includes a rapid diagnosis, a focused 30, 60, and 90-day plan, an operating rhythm, and a short list of decisions that unlock the most progress.

Design the handoff from the beginning

The best interim leaders do not make themselves indispensable. They strengthen the system around the seat and prepare the permanent leader to enter with context, momentum, and fewer inherited problems.

That means documenting decisions, clarifying the team and partner model, surfacing unresolved risks, and leaving behind a practical roadmap rather than a collection of disconnected status updates.

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