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Business & Leadership · Field notes · 5 min read

When the business cannot wait for the permanent hire

An open marketing seat is not only a hiring problem. It can quickly become a decision, momentum, and team-confidence problem.

Executive searches take time. The calendar does not care. Launches, planning cycles, agency decisions, and people issues keep moving while the seat is open.

By the time leaders ask whether interim help is warranted, the gap is usually visible: decisions are backing up, the team is improvising, and someone is covering the role on top of another job.

When the vacancy starts costing the business

The real question is not simply how long the search will take. It is what waiting is already costing. If the open seat is slowing decisions, weakening the brief, or exhausting the people around it, the business is paying for the gap before a salary ever hits the budget.

  • Important decisions are repeatedly deferred because no one has clear authority.
  • The agency ecosystem is active, but lacks a decisive client leader.
  • A launch, transformation, or annual planning cycle is moving without senior ownership.
  • The team is spending more energy navigating uncertainty than moving priorities forward.
  • The permanent search will take months and the handoff risk is growing every week.

Interim leadership is an operating role

When I take an interim role, I step into the operating rhythm of the business. I own decisions, lead the team and partners, and stay accountable for the work that has to move.

The early work is less dramatic than people imagine. It is understanding what the business needs now, protecting what is working, and focusing energy on the few priorities that cannot drift. A leadership gap is not permission to reorganize everything.

What clarity looks like in the first month

The first month should produce clarity, not theater. Leaders need a shared view of priorities. The team needs to know what is changing, what is not, and who owns the call. Agencies need a clear brief and escalation path.

In practice, that usually means a rapid diagnosis, a focused 30, 60, and 90-day plan, an operating rhythm, and a short list of decisions that create the most progress.

A good interim begins with the end in mind

The best interim leaders do not try to make themselves indispensable. They strengthen the system around the seat and prepare the permanent leader to enter with context, momentum, and fewer inherited problems.

That means documenting decisions, clarifying the team and partner model, surfacing unresolved risks, and leaving behind a practical roadmap rather than a collection of disconnected status updates.

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