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Field notes by Monica Cushner
Ideas for moving brands and teams forward.
Perspective from 18+ years across agency, client, and consulting roles. Written for leaders making real decisions with real teams, budgets, and deadlines.
When the business cannot wait for the permanent hire
An open marketing seat is not only a hiring problem. It can quickly become a decision, momentum, and team-confidence problem.
Read the field note ↗02 · 6 min readBrand activation, integrated marketing, multichannel marketing, and omnichannel marketing: What’s the difference?
Marketing is full of overlapping labels. These four describe different jobs, and knowing which one you need can prevent a great deal of wasted work.
Read the field note ↗03 · 6 min readHow social listening can spark a bigger brand idea
The value of listening is not the dashboard. It is the ability to recognize meaningful consumer feedback and turn it into product, experience, or brand action.
Read the field note ↗04 · 8 min readMarketing collaborations and partnerships: What earns attention?
The strongest partnerships start with a shared audience, give each collaborator a real role, and create something neither side could make alone.
Read the field note ↗A challenge behind the thinking?
Let’s make it actionable.
Bring the business problem. I’ll help find the clearest way forward.
Talk with Monica